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Brand Guidelines

The Pear brand, in one place

Everything you need to represent Pear correctly — our logo, icon, colour palette, and usage rules. Please follow these guidelines so the brand stays consistent everywhere it appears.

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Logo

The primary wordmark is the cornerstone of our identity. Use it whenever there is room for the full lockup.

Pear logo, black On light
Pear logo, white On dark

Colourways

Pear logo — Black on white
Black on white
Pear logo — White on black
White on black
Pear logo — On bright yellow
On bright yellow
Pear logo — Yellow on black
Yellow on black
Pear logo — On light yellow
On light yellow
Pear logo — On beige
On beige
Pear logo — On dark beige
On dark beige
Pear logo — On bright yellow
On bright yellow

Icon

The pear mark works on its own where the full wordmark won’t fit — app icons, avatars, favicons, and tight spaces.

Pear icon, black On light
Pear icon, white On dark

Colourways

Pear icon — Black on white
Black on white
Pear icon — White on black
White on black
Pear icon — On bright yellow
On bright yellow
Pear icon — Yellow on black
Yellow on black
Pear icon — On light yellow
On light yellow
Pear icon — On beige
On beige
Pear icon — On dark beige
On dark beige
Pear icon — On light yellow
On light yellow

Colour palette

Black and bright yellow carry the brand. The warm neutrals and soft yellows provide range for backgrounds and supporting elements.

Black #000000 RGB 0, 0, 0 Primary. Text, logo, and high-contrast backgrounds.
Bright Yellow #FCFF52 RGB 252, 255, 82 Signature accent. Primary buttons and highlights.
Light Yellow #FFFCCC RGB 255, 252, 204 Soft accent. Section washes and subtle fills.
Beige #E7E3D4 RGB 231, 227, 212 Warm neutral. Cards and supporting backgrounds.
Peach #FFDBB8 RGB 255, 219, 184 Warm accent. Illustrations and highlights.
Off White #F5F4F2 RGB 245, 244, 242 Default page background.
White #FFFFFF RGB 255, 255, 255 Surfaces and reversed-out logo.

Typography

Two typefaces carry the brand voice — an elegant serif for headlines and a clean sans for everything else.

Headlines

Aa

Playfair Display

Used for titles and statements. Set in regular weight with tight tracking.

ABCDEFGHIJKLM
abcdefghijklm 0123456789

Body & UI

Aa

Inter

Used for body copy, labels, and interface text. Weights 300–700.

ABCDEFGHIJKLM
abcdefghijklm 0123456789

Usage

A few rules keep the logo legible and the brand recognisable.

Do

  • Use the supplied master artwork without alteration.
  • Keep clear space of at least the height of one “square” around the logo.
  • Choose the colourway with the strongest contrast against its background.
  • Use the icon mark when space is tight or for avatars and favicons.

Don’t

  • Don’t stretch, squash, rotate, or otherwise distort the logo.
  • Don’t recolour the logo outside the approved brand palette.
  • Don’t add shadows, outlines, gradients, or other effects.
  • Don’t place the logo on a busy background or one with poor contrast.

Downloads

Grab the full kit, or pick individual files. SVG is preferred for digital and print — it scales to any size.

Complete brand kit All logo & icon files — SVG, PNG and JPEG
Download .zip →

Logo

Icon

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